Smarter Water had an existing website that was beginning to grow old. We were tasked with improving the site. The already ranked well for many keywords, and we needed to keep their SEO in effect. There also needed to be a focus on driving trial signups with a prominent lead capture form
Most of the original content was retained for SEO purposes, and the site layout was redesigned to be more modern, mobile friendly, clean and fast. Extra pages were added for increased keyword exposure, aiming to pick up more keywords from search engines.
Following the launch of the new site, main keyword rankings moved from a steady 4 up to 2 in the Brisbane area for a fairly competitive keyword. Even better, the new pages picked up many long tail keywords for new traffic that was not seen before.