Content Snare is an internal SaaS project aimed at website designers and developers. One of the biggest bottlenecks in web design is the process of gathering content from clients, approving it and transferring it to a website.
This tool streamlines that process, saving designers an immense amount of time and a lot of headaches.
Name: Content Snare / Aktura Technology
Industry: Web Software
Location: Brisbane, Australia
Size: 20 staff
Content Snare is one of those products that developed from a “scratch your own itch” situation. Our primary business was once building small to medium size websites for a range of clients. One of the largest problems we faced in our business was extracting content from clients for use on their website.
After a range of interviews with other developers, we learned that almost everyone described this as the biggest challenge they had in their web design business.
Once the target audience was confirmed, we worked with our UX designer to create a series of mockups. These defined the workflow and layout of the app. Given that Content Snare is a tool aimed at improving process, getting the workflow right was extremely important.
The next phase involved a designer to make the app look great, before handling it off to the development team to implement.
In this case, development was able to kick off in parallel with the original UX design. Our development process completely separates the front end and back end, which means that as long as the requirements are set out properly in the beginning development can be parallelized. That means a faster time to market.
I was involved in one of the first meetings where Content Snare originated. This looks so promising and I am looking forward to seeing it in action
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